Jun 29, 2021
The role of this position is to plan, resource and execute an effective digital product portfolio connecting advertisers and sponsors with an engaged, qualified audience. The Digital Product Specialist fulfills the day-to-day responsibilities of the electronic product portfolio, including digital publications ensuring the continued growth of digital media. This individual looks for improvements in our digital products, digital publications, and electronic database. This job requires a well-rounded digital person familiar with the following products: lead generation, video, streaming, email marketing, digital publications, database management and social media marketing. This position reports to the VP, Media.
Plan, develop, coordinate, and manage lead generation marketing campaigns outlined by advertiser and sponsor agreements.
Provide status reports of lead generation programs and continually push them towards completion.
Southfield, MI, USA